In this episode Alice talked with Andy Culligan CMO @Leadfeeder about what agile marketing tactics he put in place at the start of the COVID-19 pandemic. This drove record growth for Leadfeeder with 11,000 new leads generated in the past six months.

In this live broadcast, we discussed:

• Status Quo/predictability vs agile/unplanned responses?
• How do you organise a team to be reactive?
• What key tactics did you change/adopt in Content, PPC and ABM during this time?
• What is the Leadfeeder process for leads? How do they get handed to sales and how are they actioned?
• What metrics do you measure and track as CMO? What keeps you up at night and what triggers you to react? 
• What is the secret to motivating and aligning a marketing team around revenue targets?