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This live broadcast is now over but don't worry you can catch the recording below👇


Marketing Rebels Episode 4:
Actual, real life, agile marketing.
How to generate 11,000 leads in 6 months

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Speakers:

Andy Culligan Leadfeeder

Andy Culligan

CMO, Leadfeeder

alicedc

Alice de Courcy

CMO, Cognism

Watch the recording

In this episode Alice talked with Andy Culligan CMO @Leadfeeder about what agile marketing tactics he put in place at the start of the COVID-19 pandemic. This drove record growth for Leadfeeder with 11,000 new leads generated in the past six months.

In this live broadcast, we discussed:

  • Status Quo/predictability vs agile/unplanned responses?
  • How do you organise a team to be reactive?
  • What key tactics did you change/adopt in Content, PPC and ABM during this time?
  • What is the Leadfeeder process for leads? How do they get handed to sales and how are they actioned?
  • What metrics do you measure and track as CMO? What keeps you up at night and what triggers you to react? 
  • What is the secret to motivating and aligning a marketing team around revenue targets? 

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