In episode 5 Alice and marketing rebel Karla Rivershaw dived into a discussion on audience led content creation and addressed how we should be publishing and sharing B2B content. Digital experiences have never been more important, with interaction being key. So is it time to kill the pdf? Karla certainly thought so. 

In this live broadcast, we discussed:

• How to publish content people actually want to read.
• How B2B marketers can achieve 7X more engagement with their content.
• How marketers should be responding to the evolving user experience.
• What content formats really work and why.