We kicked off this series of live fireside discussions with the first of our marketing rebels, Chris Walker, CEO @Refine Labs. 

In episode 1, Cognism CMO, Alice de Courcy, spoke to Chris about the things he does differently to avoid getting stuck in the performance marketing lead generation hamster wheel. 

In this live broadcast, we discussed:

• The death of the eBook and MQL’s
• Getting short-term results from content marketing
• Driving revenue rather than leads and the tactics that actually work for this
• The right way to measure your marketing efforts 
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